My Professional Life
Co- Founder First Logical Architect of Cheers Connect, Cybex and Plannexa
Under Promise - Over Deliver
I lead a connected ecosystem of technology initiatives focused on solving real operational problems. My work sits at the intersection of strategy, architecture, and hands-on delivery turning messy workflows into dependable systems that help organizations operate with clarity and confidence.
What I do
I design and deliver software that removes friction from day-to-day operations. My focus is practical: identify the real pain points, design a solution that fits the business, and ensure it performs in production. I work with company leaders who need predictable results from their technology investments - tailored solutions, clearer data, and operations that scale.
Leadership Roles
First Logical
I founded and led First Logical as a product and services studio that builds tailored enterprise systems. We translate business requirements into reliable, production-ready platforms and maintain ongoing partnerships to keep those systems delivering value.
Cybex
As founder of Cybex, I drove the architecture for a logistics operations platform that centralizes dispatch, tracking, billing, and client communications into a single operational layer. Cybex reflects my approach: systems designed for real-world use, not theoretical elegance.
I created Cheers Connect to modernize business communication with richer, more human interactions. It brings multimedia messaging and simple workflow tools into everyday client and team conversations.
Plannexa is a financial coaching platform that helps professionals turn complex money decisions into clear, actionable plans. It enables personalized cash-flow, debt, and financial analysis while positioning advisors as trusted guides, not product sellers.
Career Highlights
Built multiple enterprise platforms from concept to market, each designed to reduce manual reconciliation, improve operational visibility, and deliver measurable business outcomes.
Led cross-border engagements and solution deliveries across logistics, finance, and telecom sectors, always prioritizing solutions that fit the day-to-day realities of users.
Established repeatable discovery and delivery practices that align technical investment with executive priorities, ensuring projects move from roadmap to reliable operations.
Before founding these ventures, I spent many years architecting software for financial services, enterprise operations, and custom business solutions. That work sharpened my instincts for security, data integrity, and systems that must work under pressure — lessons I carry into every project I lead today.
Earlier Experience
Who I work with
I partner with executive teams, operations leaders, and technology heads at organizations that value reliability and long-term thinking. Typical engagements include strategy sessions, architecture audits, and guided solution delivery.
Next step
If your systems are costing time or margin, I can help you find the levers that matter. Book a short, no-obligation strategy call and I’ll walk you through the questions I use to spot hidden value.
